We’re excited to announce the former Sydney Brewery and Lovedale Brewery Head Brewer is our newest sales rep.
In this role, Michael will be working to provide on-the-ground support to brewers across News South Wales and Queensland, and expanding the team of Sales and Marketing Manager, Owen Johnston.
We’re excited to have Michael on board, so we can provide better service and support to our brewers based in Canberra, Queensland and New South Wales and provide a level of technical advice.
Michael brings with him a decade of experience in the craft beer industry, working initially as a packaging assistant with Little Creatures, he grew into a production brewing role with Gage Roads while completing a Graduate Diploma of Brewing through Edith Cowan University. Eventually, taking the reins as head brewer for Sydney Brewery and Lovedale Brewery.
While at Lovedale, Michael led the team to winning coveted trophies at the Australian International Beer Awards and Royal Sydney Show within it’s very first year of operation in 2014.
On making the jump to HPA, Michael says, “As a brewer, I’ve had experience working with Australian hops and I’m incredibly excited to play a bigger role in providing these flavours to other beer brands that I know and love”.
“Coming from the production side, I understand the needs and requirements of HPA customers and can provide practical knowledge and insight to get the best outcome. I’m ready to get out in front of the industry, and work to get great Australian hops into great Australian brewed beers.”
The appointment of a committed Sales Representative for the ACT, QLD and NSW comes in response to the rising popularity of HPA’s proprietary flavour and aroma hops, and a commitment to provide added accessibility for customers. Brewers will need to come direct to HPA from the 2018 harvest onwards due to changes in local distribution.