There’s Something About Ella…

Nov 1, 2013
Have you met Ella® before? She’s recently come back from meeting the world’s brewing community at Drinktec in Munich, where she’s been crowned top of the hops. Well, not literally, but she did garner the Consumer Choice award so we thought we’d give her a well-earned moment in the blogosphere’s spotlight!

As you might know, Drinktec is the world’s leading fair for the beverage and liquid food industry. Held every four years, Drinktec attracts more than 65,000 visitors through the doors – and numbers are continually rising. We attended as a part of the Barth-Haas Group, representing Australian hops in the international market.

Each year, The Barth-Haas Tasting Team hosts tasting sessions with eight single hopped beers to find out what varieties beer drinkers are responding to. At this year’s Drinktec, there was an overwhelmingly positive response to Ella®, and she was dubbed the ‘Consumer’s Choice’ for preference and harmony after some 120 evaluations.

Participants found that after whirlpool and dry hopping, Ella® showed some distinctive gooseberry, grapefruit and apple/ cherry aromas and flavours, with some spice, sweet fruits, red berry and tea in the background.

Ella® follows in the footsteps of HPA’s Topaz® who took out the same title at last year’s event. Two shining stars in one family!


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