Sep 20, 2019

More flavour hops for Australia

Shifting consumer preferences are encouraging brewers to experiment more than ever before, which has stimulated hop breeding activity around the world, and profoundly changed the use of hops in brewing.

Historically, HPA grew and traded mostly bittering hops. In the late 1960s a dedicated Hop Breeding Program was initiated to improve alpha acid yield. Then the beginning of the craft movement saw beer drinkers move toward more flavour, aroma and diversity. This led to a second stage of the Program aimed at breeding flavour hops for the Australian climate. Since the 1990s, the Program has commercialised five proprietary varieties – Ella™, Enigma™, Galaxy™, Topaz™ and Vic Secret™ – with a sixth scheduled to be released exclusively to the Australian market in 2020.

Shift from alpha to aroma.

Demand for our proprietary varieties continues to climb in conjunction with the hopping rate, as heavily hopped craft beers begin to increase in popularity.

Impact of craft beer movement on hopping rate in the US.

Source: Brewers Association 2018 Hop Survey.

HPA is dedicated to bringing our supply in line with brewers’ demand, so that we can grow alongside our customers and support their success. We have recently broken ground on a new harvest facility that forms part of a $35 million expansion at Buffalo River Valley in Victoria. This investment in capacity increases will help to improve supply surety as well as increase varietal diversity. At completion in 2024, the project is expected to increase total production by 50%.

Forecast production volume.

We will be consistently increasing the proportion of our production volume contracted to Australian breweries as we grow, from 28% of total hops contracted in 2019 to 37% in 2021. This will not only ensure that we are looking after our own backyard, but will also help to reduce our carbon footprint.

Percentage of production volume contracted to Australian breweries.

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Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

HOPAID® ENQUIRIES

Interested in brewing with HOPAID® ? Request more information or order trial quantities using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

INCOGNITO® ENQUIRIES

Interested in brewing with INCOGNITO® ? Request more information or order trial quantities using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

LUPOMAX® ENQUIRIES

Interested in brewing with LUPOMAX® ? Request more information or order trial quantities using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

FLEX® ENQUIRIES

Interested in brewing with FLEX® ? Request more information or order trial quantities using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

SPECTRUM ENQUIRIES

Interested in brewing with SPECTRUM? Request more information or order trial quantities using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

GENERAL ENQUIRIES

How can we help? Tell us using the form below and we’ll get back to you as soon as possible.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

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Join our mailing list and be among the first to know when we have big news to share about our range of Aussie, international and innovative hop products.

Plus, we’ll connect you with a local sales rep so you can get your hands on the hops you need to make awesome beers ASAP.

Your Privacy: By providing us with your personal information you authorise Hop Products Australia (HPA or us) to collect, use, store, dispose and manage that information in accordance with the Privacy Act 1988 and its principles as set out in our Privacy Policy (please refer to the detail at https://www.hops.com.au/privacy-policy/). In particular, we use your personal information and you consent to us using your personal information for the purposes of responding to your query. Generally, we only use or disclose personal information about you for the purposes for which it was collected and where it is sensitive its use will be strictly confined to the purpose of its collection. HPA does not sell, or otherwise trade, your personal information. Our Privacy Policy explains how you may access and correct your personal information, how you can lodge a complaint regarding the handling of your personal information and how HPA will handle any complaint.

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