Export shipments are now 95% completed, with only a small amount left for Europe and Canada.
HPA added a new customer every 4 days through FY22, bringing us to 550 active brewery customers spanning Japan, South East Asia, Pacific Islands, New Zealand and Australia.
Only months after the completion of pelleting the 2022 crop, only 4.6% remains uncontracted. Forward years remain strongly contracted, although buying has slowed in export markets due to general economic uncertainty in the US and Europe.
A huge thank you to our Customer Service Team who continue to do an exceptional job managing longer than expected delivery times. This includes everything from international and local deliveries to express freight. Crop 2022 is >70% invoiced out to customers already.
Our Aussie hops have stacks of flavour. Now they have stacks of personality too!
The launch of Eclipse® went so well we decided to treat the rest of our Aussie hops to a brand refresh.
Branding is more important than you might think. On the outside it may seem as simple as a logo, but our brands should embody our entire business, from breeding and growing through to processing and sales.
Aside from their sensational flavours, a strong brand is the next best way to ensure our Aussie hops stand out from the crowd. It also demonstrates we’re an established, credible business backed by industry-leading experts.
Our Aussie hops new brands give our business a more human side, they’re more relevant to brewer’s needs, and they’ll help us reach new customers with whom we can build relationships to grow our business in an ever-changing market.
The Indies Awards Ceremony
The Independent Brewers Association (IBA) is holding another live-streamed awards ceremony, with crosses to viewing parties across the country. As proud sponsors of the TAS viewing party, we encourage everyone to bring your team, your friends and your family for a good time.
When: Thursday 13 October 2022
Where: The Albert Brewery, 73-75 Albert Road, Moonah
Time: Complimentary Lagers & Tacos from 7.00pm, Awards Ceremony from 8.00pm
There’ll be beautifully brewed lagers by The Albert Brewery and authentic Mexican street food by Taco Taco in the lead up to the awards ceremony. Plus, arrive early and enter a team in the cornhole tournament for your chance to take home a hefty HPA prize-pack. RSVP today!